Video Production Plan — 2026
01
Brand / Overview
Intro to Coaching
Budget: $1,500
Shot List
- JK Hockey brand overview — mission, story, values
- Sit-down interview with Jenelle (studio or rink setting)
- Career highlight reel from Jenelle's playing days
- B-roll from camps — drills, coaching moments
- Player highlight clips from alumni
- 1 - 2 minutes long
Purpose
Primary sales asset for prospective parents. Builds trust in Jenelle's credentials and communicates the JK Hockey philosophy at a glance.
Next Steps
02
Behind the Scenes
Camp Session Highlight
Budget: $250
Shot List
- Jenelle mic'd up throughout a live session
- On-ice coaching instructions and feedback in real time
- Player reactions, drills, skill breakdowns
- ~1 minute long
Purpose
Short-form content showing what a real session looks like. Great for social media — builds authenticity and engagement with the coaching style.
Production Note
03
Inspirational / Brand Values
Women in Hockey
Budget: TBD
Shot List
- Voiceover script written and recorded by Jenelle
- PWHL / pro women's hockey footage
- Empowering montage of female athletes on ice
- Cinematic pacing — music-driven edit
Purpose
Emotional brand-builder. Positions JK Hockey within the broader movement of women's hockey. Ideal for social sharing and connecting with a wider audience.
Next Steps
04
Promo / Sales
Camp Highlights Week
Budget: $2,000
Shot List
- Day-by-day footage across a full camp week
- Player skill progression shown clearly (Day 1 vs Day 5)
- Coaching moments, drills, team interaction
- Closing highlights and player reactions / energy
- Testimonial clips from players or parents (optional)
Purpose
Primary ROI proof for parents. Shows exactly what their investment looks like — skill development, professional coaching, and real growth in one week.